Australia has traditionally taken its technology lead from the US and Europe, but the rise of China as an economic superpower has changed the way the country does business, especially when it comes to lighting.
Two-way trade between China and Australia is worth more than $130 billion and has been growing rapidly over the past decade. During this period there has been a flood of new LED products into Australia, which is helping the country move away from traditional sources.
‘Australia ranked seventh in the world as an export destination for LEDs last year, which is extraordinary considering our population is so small,’ says Bryan Douglas, chief executive of Lighting Council Australia, the industry peak body. ‘It shows that Australia is an important market. There isn’t a day goes by when I don’t get 20 emails from China trying to sell me product. There’s a lot of interest.
‘What’s called LEDification is an incredibly important mega-trend. There’s a lot of interest in LEDs, they are starting to become mainstream, where you are seeing them stocked by major hardware stores and supermarkets.’