More than just being part of your SEO strategy and online brand building, blogging serves as a vehicle for you to increase traffic to your site, build a community, and connect to your customers on a more personal level.
Done right, it can help put a more human face on your business or brand.
Oftentimes however, blogs are seen mainly as a platform for businesses to bombard their audience with an unending stream of sales pitches and marketing messages which is a poor way to go about blogging. It has so much potential and can do so much more.
It can be a way for customers to communicate with you about your service, it can be a common point where your community can converge, and it can be a source of new ideas for innovation and opportunities.
Before you head off and start blogging however, there are a few things you need to know:
Figure out your brand’s online personality
It’s important that you take the time to get to know your brand and figure out a personality for it. It could be as simple as deciding if the articles will be in a business-like tone or have a more informal voice. This will impact a lot on how people reading your blog will perceive the brand, especially during interactions in the comment section.
Write constantly and publish regularly
People are more apt to return regularly to your blog (and indeed recommend it to their own network) if you update constantly and regularly with new content whethere it’s articles, pictures, or videos. Search engines also place a higher value on websites who always have new content over those that seldom come out with anything new.
Participate in discussions, on and off your site
Participate in discussions and conversations in other sites such as other (non-competing) blogs and message boards. This will help promote your brand online, drive some traffic to your site, and improve your brand’s online identity. But while all these are well and good, don’t forget to participate in offline events as well to strengthen your online relationships.
Always give something of value to your readers
Always give your audience something of value whether it’s insight, new knowledge, or entertainment. Don’t publish something for the sake of getting something out. Seek instead to give back to the community you’re building around your brand and they will be come back for more and spread the word to others.
CLEAR does understand however that blogging may not be your cup of tea or you may not have time to do it anymore. We can help you with that through either a part-time or a full-time outsourcing solution, depending on your business’ requirement.
Contact CLEAR today to discuss your Philippines outsourcing needs. Email us at firstname.lastname@example.org. If you’re in Australia, you can reach us at 1300 300 269.